About

"If you try to remember, you will lose. Empty your mind. Be like water. Put water into a cup, it becomes the cup. Put water into a teapot, it becomes the teapot. Water can flow; it can flow or creep or drip or crash! Be water, my friend."

Bruce Lee (1940 - 1973)

When designed, deployed and managed correctly, we have found the software used to implement business processes to manage information and related digital assets can flow, or be fluid, allowing us to adapt it quickly to your changing business needs. This is reflected in our name - It Becomes Fluid.

Our founder, Dr Ashley T. Howes, has been building custom software applications for fifteen years. He has been building web-based solutions for twelve years. He has been consulting for eight years in a variety of business sectors.

Our founder delivers solutions. He is relied upon on a daily basis to produce custom-built web-based applications in short time-frames for numerous customers, both big and small. He has delivered 100% of the projects on time.

His pragmatic methodology is used by It Becomes Fluid to deliver outstanding results. Whilst in Academia his Ph.D. research work in the field of computer science was presented at the premier computer graphics conference, ACM SIGGRAPH, at the Los Angeles Convention Center and was published in their proceedings. He was also a guest speaker at Cambridge University.

Our founder has delivered many solutions including projects for Startrite, Sara Lee, Syngenta, International Paints, Business Link Norfolk, RG Carter, PDQ Digital Media Solutions, Prowess, CITI, Blooms Gardens and Contract Personnel.