We are a website and software development company

We help businesses to

Create / improve their website / digital marketing strategy

Save time / improve productivity by creating software tailored to their needs

Launch new online products / services

To find out how we can help your business, please contact us


Why Choose Us?

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We've been in business for 13 years and have delivered over 100 solutions on time. Read about our previous work

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Our founder - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science - analyses your specific needs and uses his 25 years of experience as a web developer and his 22 years of experience as an online bespoke systems consultant to advise on the best approach to create a solution to help you succeed

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We have a pragmatic and flexible approach which our clients enjoy and they typically work with us on a repeated basis over many years


Testimonials include:

Web Application Development

"Over the past couple of years It Becomes Fluid have successfully put together a number of bespoke online systems to streamline our workload and manage our time more efficiently. If you're looking for a trusted and dependable developer, I would highly recommend Ashley; very efficient, always on time and with speedy customer aftercare."
For an online enquiry / bookings database and SageOne API integration for music agency

Bespoke ECommerce Website Development

"For over a decade, It Becomes Fluid has provided my company with the website and ecommerce system we wanted. Ashley works closely with us expanding and improving the features / functionality of our bespoke solution. Ashley always hits time and budget goals and provides a very professional service and I would certainly recommend It Becomes Fluid to other businesses."
For bespoke ecommerce website we custom developed for a lighting hardware supplier

Web Design and Website Development

"It Becomes Fluid built our e-commerce site to meet our specific requirements and provided us with a detailed timescale plan and costs involved for every stage of the project which was delivered on time. Ashley not only showed a very good understanding of our present needs but also provided solutions to meet the challenges of the fast changing IT and communication world. I have recommended It Becomes Fluid to other businesses and would have no hesitation in recommending them in the future"
For a new mobile-friendly e-commerce website for the UK's exclusive distributor of an Electronic Bidet Brand

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