Coronavirus Status : We're open as usual. No changes to our business services due to COVID-19 apart from no physical face-to-face meetings. Please contact us for an estimate for your online software, website or digital marketing projects

 
Moving Water Adapting

We adapt to your business challenges

"You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend" - Bruce Lee

The above guides us in our approach. Our mission is to make business life easier with better software.

 

It Becomes Fluid was launched in 2006 by our founder - Dr. Ashley T. Howes. After graduating from UEA and going on to do a Ph.D. in computer science, he then worked for an established marketing agency in Norwich for four years as lead software developer on their website projects and their internal customer / job management system.


Ashley is involved in all aspects of It Becomes Fluid Ltd and provides all of our services from consultancy, programming, design and digital marketing. We also collaborate with a small group of specialists depending on client requirements.


 

Some of our highlights have included:

  • We have completed over 100 projects for clients big and small

  • Our software for OSX to display travel news alerts won an award from the BBC in 2006

  • Our software on CDROM for a travel guide / directory was distributed by a national newspaper

  • One of our clients worked with us and our software was the heart of their business for 12 years on a continuous basis

  • Our work in collaboration with a design agency was shortlisted for a Creative East award


 

Why Choose Us?

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Our 100% on-time delivery record over the last 14 years, attention to detail and prompt service mean our clients choose us again and again and know their business is in safe hands. Read about our case studies

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We speak in plain english and work very closely with business owners to make sure our software and website solutions do exactly what they want in the way they want

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We supply clear and easy to interpret estimates which you agree to before we proceed

Meet Our Founder

Photo of Dr. Ashley T. Howes

You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science. He analyses your specific needs and uses his 26 years of experience as a web developer and his 23 years of experience as a software engineer & consultant to advise on the best approach to create a solution to help you succeed


Photo of Dr. Ashley T. Howes

You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science. He analyses your specific needs and uses his 26 years of experience as a web developer and his 23 years of experience as a software engineer & consultant to advise on the best approach to create a solution to help you succeed


 
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