By Dr. Ashley T. Howes
30 June 2016


We have helped many businesses provide online ordering and online shops by building bespoke solutions instead of using off-the-shelf products


Why Choose a Bespoke Online Shop

The top reasons for going bespoke include:

  1. Flexibility - A bespoke solution gives us complete control over how the online shop we behave and operate. This gives you the confidence that the resulting solution will work in precisely the way to asked it to

  2. Speed / Efficiency for the Buyer - it must be as simple and quick as possible for a customer to buy from your business, otherwise they may go elsewhere. "Off-the-shelf" products are built for generic use cases, so may require your site visitor to go through steps which aren't applicable for your business and may loose you potential customers

  3. Speed / Efficiency for your Business - once the order is placed, you need to get it to the customer as soon as possible with minimum admin overhead. A bespoke solution can be setup to automatically book couriers, help you with packing lists which are based on your stock layout and also allows you to run reports to identify customer trends, e.g. a log of the search used by site visitors who didn''t find a result

  4. Reliability - A business needs to know the solution they receive works as expected and will continue to do so. A bespoke solution can offer this piece of mind as the developers are in 100% control of your solution and will only change it when you make a request. With an "off-the-shelf" product you are chasing a constantly moving target where the features / functionality are changed regularly. This can mean something your business relies up could be removed in the next release


We are a developer of bespoke e-commerce systems and online shops in Norwich. Please get in touch to see how we can help you

Interested? Want to know more and make an enquiry?

To find out more about our approach and how we can apply our expertise to help your business, please fill in your project requirements on our contact / enquiry form



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Why Choose Us?

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We've been in business for 13 years and have successfully delivered many projects on time. Read about our case studies

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We speak in plain english and work closely with business owners to understand your unique needs and requirements

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We supply clear and easy to interpret estimates which you agree to before we proceed

Meet Our Founder

Photo of Dr. Ashley T. Howes

You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science. He analyses your specific needs and uses his 25 years of experience as a web developer and his 22 years of experience as a software consultant to advise on the best approach to create a solution to help you succeed

To find out how we can help your business, please contact us