Choosing the Right Features for Your Bespoke Ecommerce Website

14 April 2023

Choosing the right features for your bespoke ecommerce website is essential for the success of your online store. A well-designed and developed ecommerce website should be user-friendly, easy to navigate, and offer a seamless shopping experience. With our ability to create whatever you want with our bespoke approach, it can be overwhelming to know what to choose. Here are some guidelines to help you make the right decision.

Determine your target audience

Knowing who your target audience is will help you understand their needs and preferences. This information will guide you in choosing the right features / functionality to include in your website. For example, if your target audience is tech-savvy, you may want to include features such as live chat, augmented reality, and a mobile app. On the other hand, if your target audience is older, you may want to focus on features such as easy-to-use navigation, larger buttons and a clear product image and description.

Consider your budget

Budget is an important factor to consider when choosing features for your ecommerce website. While it may be tempting to ask for all the bells and whistles, it's important to prioritise based on your budget. Start by identifying the essential features that your website needs to function effectively and then consider adding more advanced features as your budget allows.

Evaluate your competition

Take a look at your competitors' websites to see what features they are offering. This will give you a good idea of what is standard in your industry and what you need to do to stand out. For example, if your competitors offer UK free shipping, you may want to consider offering it as well. However, if they are offering features that you don't think are relevant to your target audience, you may want to consider not including them in your website.

Make the user experience a priority

The user experience should be at the forefront of your mind when choosing features for your bespoke ecommerce website. Make sure that the features you choose are easy to use and provide a seamless shopping experience. Consider features such as an intuitive navigation, a good product search, and clear product images and description. These features will help your customers find what they're looking for quickly and easily.

Consider mobile optimisation

More and more consumers are shopping online using their mobile devices. As a result, it's important to ensure that your ecommerce website is optimised for mobile. This includes features such as a responsive design, mobile-friendly navigation, and touch-friendly buttons.

Include security features

Security is a top priority for online shoppers, and it's essential that your ecommerce website includes the necessary security features to protect their information. This includes features such as SSL encryption and secure payment gateways.

Offer multiple payment options

Offering multiple payment options is important for providing a seamless shopping experience for your customers. Consider offering options such as credit card, PayPal, and Apple Pay. This will give your customers the flexibility to choose the payment option that works best for them.

Consider SEO optimisation

Search engine optimisation (SEO) is important for getting your ecommerce website noticed by potential customers. Consider features such as keyword-rich product descriptions, meta tags, and site maps to help improve your website's SEO.

Conclusion

In conclusion, choosing the right features for your bespoke ecommerce website requires careful consideration of your target audience, budget, competition, and user experience. By following these guidelines, you can ensure that your website offers a seamless shopping experience for your customers and supports the success of your online store.

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