By Dr. Ashley T. Howes
6 May 2022


Keys to Success in Digital Marketing

Digital marketing involves many activities including SEO, PPC, blogging, content marketing and social media marketing. Some form of digital marketing should be done by all businesses.

Here are some of our keys to success in digital marketing:

Understand Your Market / Audience
Everything must start here. If you aren't 100% clear who you are selling to, you are probably targeting the wrong people or giving the wrong message.

The more you know about your target market / audience, the better, so they feel like you are relating to their needs.

Have a Good Strategy
Do you fully understand your marketing funnel? What actions are you going to do? For social media, which platforms are you doing to target and why? What topics are you going to create content on? What's the schedule for these? Who will create this content?

Measure the Results
Do you have good conversion tracking in place? What works and what doesn't? Can you measure return on investment? How much profit did your PPC campaign generate last month?

Be Consistent
Consistency is key. It's no point doing a little bit every few months. You need to run consistent and constant digital marketing campaigns especially if your product / service is a more highly priced / considered purchase.

If your business is struggling to find the time to do your digital marketing and you are looking for a digital marketing agency in Norwich to manage and run your digital marketing campaign for your business, please get in touch.

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You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science and worked at a leading marketing agency in Norwich. He analyses your specific needs and uses his many years of experience to advise on the best approach to help your business succeed


Photo of Dr. Ashley T. Howes

You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science and worked at a leading marketing agency in Norwich. He analyses your specific needs and uses his many years of experience to advise on the best approach to help your business succeed


 

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