17 February 2023
Every business should understand the importance of having a strong online presence. Search Engine Optimisation (SEO) is a crucial part of this presence, as it helps to increase your website's visibility and ranking on search engines like Google. However, some business owners believe that they can save money by handling their SEO efforts themselves. Unfortunately, this DIY approach can sometimes be harmful than helpful, and it's often best to leave it to the professionals.
There's Some Bad Advice Out There
There is plenty of good SEO advice out there, but there's also some bad advice. So, it's possible you might be following bad advice without realising it which is hurting your SEO.
SEO is an Ever-changing Field
Relying on do-it-yourself SEO tactics can be detrimental to a business's online presence for several reasons. Firstly, SEO is an ever-changing field. Google's algorithms are updated frequently, and it can be challenging for a business owner who is not familiar with these updates to keep up. A professional SEO company will be familiar with these updates and can adapt their strategies accordingly.
You Might Be Using Black Hat Techniques
DIY SEO efforts often rely on shortcuts and black hat techniques. Black hat techniques are unethical and potentially harmful methods of optimising a website. They may include keyword stuffing, hidden text, and link farms. These tactics may provide short-term results, but they are often detected by search engines and result in penalties that can significantly harm your online presence.
It Takes a Lot of Time and Effort to Achieve Results
Another issue with DIY SEO is that it can take a lot of time and effort to achieve results. SEO is a complex process that involves many different components, including keyword research, on-page optimisation, content creation, and link building. If you're handling these tasks yourself, you may not have the time to devote to them and may end up neglecting other important aspects of your business.
You Need to Use the Right Tools to Track and Analyse Results
Professional SEO companies have the tools and resources to effectively track and analyse the results of their efforts. They can use this data to make informed decisions about what is and isn't working and adjust their strategies accordingly. On the other hand, a business owner who is handling SEO themselves may not have access to these tools and might think running a quick Google search will tell them how their website is ranking.
A Professional Will Use a Comprehensive Approach
A professional SEO company is experienced in all aspects of SEO and can provide a comprehensive approach to improving your online presence. They understand the importance of using white hat techniques and will work to build a strong and sustainable online presence for your business. On the other hand, a business owner who is handling SEO themselves may only have a limited understanding of the process and may not be able to provide a comprehensive solution.
Conclusion
In conclusion, while the idea of saving money by handling your SEO efforts yourself may be tempting, it's important to understand the dangers of DIY SEO. Relying on shortcuts and unethical techniques, neglecting other aspects of your business, and not having access to the tools and resources of a professional SEO company can all harm your online presence and make it more difficult for you to achieve your goals. It's often best to leave SEO to the professionals and focus on what you do best: running your business.
Been Doing Your Own SEO and It's Not Working? What to do next
If you are looking for a SEO agency to help improve your SEO to help boost the search engine rankings of your business, please get in touch.
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You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science and worked at a leading marketing agency in Norwich. He analyses your specific needs and uses his many years of experience to advise on the best approach to help your business succeed |
You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science and worked at a leading marketing agency in Norwich. He analyses your specific needs and uses his many years of experience to advise on the best approach to help your business succeed
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