By Dr. Ashley T. Howes
17 June 2022


Keyword research is the process of determining which words, phrases and topics you are going to target with your SEO



What is Keyword Research

Keyword research is the process of determining which words, phrases and topics you are going to target with your SEO - search engine optimisation.

It is a very important activity as targeting the wrong keywords can result in wasted time and resources.

Here are some of things we consider in keyword research:

What Words Would You Expect Your Buyers to Use?
Put yourself in the shoes of your customer. What words would they use to describe your product or service? Do you those words on your website?

What is the Intent of Those Keywords?
At what point of the buying process is each keyword used? Is the buyer at an early stage researching the topic in general? Do they show buying intent?

What Is the Traffic Volume / Competition For Those Keywords?
Research is needed to determine the expected amount of traffic from each keyword and how competitive they are. Do you want to target high volume or low volume? Should you go after high competition or low competition?

What Are Your Competitors Doing?
All business have competitors. What keywords are they targetting? Does it make sense to target those keywords too? Research is needed to determine this.

Is Your Content Up to Scratch?
Does your website content match up with the results of your keyword research? If not, it will need to be changed.

If you are looking for a SEO agency in Norwich to assist you with keyword research to help improve the search engine rankings of your business, please get in touch

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You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science and worked at a leading marketing agency in Norwich. He analyses your specific needs and uses his many years of experience to advise on the best approach to help your business succeed


 

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