By Dr. Ashley T. Howes
14 December 2021


What is Search Engine Optimisation - SEO

Search Engine Optimisation - SEO - is a list of things that need to be applied to your website to make sure it's as search engine / Google friendly as possible.

The benefit to your business is that it could help improve your position on Google for relevant searches, which may lead to more enquiries / sales.

Our process begins with a technical SEO audit to understand where you are and what needs to be changed.

SEO needs to be combined with keyword research to be effective.

Here are some of things we consider in search engine optimisation:

Content
In order to determine what your website page is about, Google will review the content of the page. Your content on each page should therefore be unique, on topic and relevant to your business.

Title and Meta Description
The title and meta descriptions on each page are indexed by Google and typically appear in listings they show. A relevant title and a description which encourages potential customers to click are more effective.

H1, H2, H3, H4 Headings
These headings appear in the content of your page and these needs to be relevant. H1 is the main header. H2 is typically used for sub headers. H3 and H4 can be used if relevant

Image Alt-texts / Image Filenames
Each image on your website needs a description - this is the image alt-text. Each filename needs to include a description - use seo-process-explained.jpg instead of image.jpg

Page Speed
Each page on your website should load as quickly as possible. If the page loads slower than what Google expects, you will lose out

If you are looking for a SEO agency in Norwich to help improve your SEO to help boost the search engine rankings of your business, please get in touch

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Why Our Customers Choose Us

Our 100% on-time delivery record over the last 16 years, attention to detail and prompt service mean our clients choose us again and again and know their business is in safe hands. Read about our case studies

We speak in plain english and work very closely with business owners to make sure our web design and digital marketing help them grow and our software solutions do exactly what they want in the way they want

We supply clear and easy to interpret estimates which you agree to before we proceed

Meet Our Founder

Photo of Dr. Ashley T. Howes

You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science and worked at a leading marketing agency in Norwich. He analyses your specific needs and uses his many years of experience to advise on the best approach to help your business succeed


Photo of Dr. Ashley T. Howes

You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science and worked at a leading marketing agency in Norwich. He analyses your specific needs and uses his many years of experience to advise on the best approach to help your business succeed


 

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