What Makes a Good Website

By Dr. Ashley T. Howes
22 July 2022

There are many options and opinions on what makes a good website.

As a web design company in Norwich, we have built many websites for businesses locally and all over the UK.

Here is what we think makes a good website and our clients agree with.

Speaks to the Target Audience
Your website should be built based on your target audience. The content should speak to them and having them nodding their heads in agreement. If not, you will see a lower conversion rate.

We make sure our client websites speak to the target audience by creating personas for each website visitor to understand what they want.

Great Design / Easy to Use
Your website should look good and be easy to use. Things should be easy to find on your website. The navigation should be clear and well thought out. If your website contains a lot of information, a search should be added and setup to be return useful results.

We make sure our clients websites use great design by not using templates. Each design is bespoke and created from scratch based on unique requirements of the client. This means the web design they get is unique and tailored to the exact requirements of their target audience(s).

Clear Calls to Action
Your website should make it obvious what a buyer needs to do to take things to the next step. Should they call you, fill in your contact form, place an order online?

Fast Loading
Your website should be fast loading. There's nothing worse than your buyer using a website and having to wait for each page to load.

We make sure our client websites are fast loading by building everything from scratch and don't use WordPress / visual page builders which can result in very slow websites.

Mobile Friendly
Your website needs to work across a number of devices including mobile phones, tablets and desktops. If not, your website when viewed with a smart phone, the text on your website is too small to read and it becomes difficult to use.

We make sure our client websites are all mobile friendly using responsive design. This ensures the design and layout adapts based on available screen space

Be Search Engine Friendly
Your website needs to be search engine friendly to ensure it is indexed quickly and accurately. If not, your website may not rank well against your competitors.

We make sure our client websites are search engine friendly by understanding what search engines look for and creating good and unique content for your website.

If you are looking for a website designer in Norwich to improve the website of your business, please get in touch.

Dangers of Working with an Unprofessional Web Developer

Make sure your website is built and maintained by a professional and reliable web developer

Why Our Customers Choose Us

•	Our 100% on-time delivery record over the last 17 years, attention to detail and prompt service mean our clients choose us again and again and know their business is in safe hands. Read about our case studies
•	We speak in plain english and work very closely with business owners to make sure our web design and digital marketing help them grow and our software solutions do exactly what they want in the way they want
•	We supply clear and easy to interpret estimates which you agree to before we proceed

Meet Our Founder

You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science and worked at a leading marketing agency in Norwich. He analyses your specific needs and uses his many years of experience to advise on the best approach to help your business succeed