Analysis and Improvements to Google Adwords PPC Campaign

THE SOLUTION

We were approached by one of our web design customers to review their Google Adwords PPC campaign for improvements.

We found that the previous settings applied had allowed the campaign to select it's own variations to keywords to run ads against.

Unfortunately the automatically keywords selected were not relevant, leading to the campaign getting out of control and wasting budget.

We helped them bring the Google Adwords PPC campaign back under control by:

Changing the settings

Adding in specific negative keywords which won't be used moving forward

Added conversion tracking on the website contact page to measure conversion

This helped improved the effectiveness of their Google Adwords PPC campaign

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