Analysis and Improvements to PPC Campaign

THE CHALLENGE


We analysed and improved an out of control Google Adwords PPC campaign


THE SOLUTION


We were approached by one of our web design customers to review their Google Adwords PPC campaign for improvements.

We found that the previous settings applied had allowed the campaign to select it's own variations to keywords to run ads against.

Unfortunately the automatically keywords selected were not relevant, leading to the campaign getting out of control and wasting budget.

We helped them bring the Google Adwords PPC campaign back under control by:


  • Changing the settings

  • Adding in specific negative keywords which won't be used moving forward

  • Added conversion tracking on the website contact page to measure conversion



This helped improved the effectiveness of their Google Adwords PPC campaign


Read more about our digital marketing services



Related Case Studies


Improving Search Engine Listings via SEO Technical Audit

Improving Search Engine Listings via SEO Technical Audit

By adding rich snippets to Google listings, our customer establishes trust earlier on and is getting more focused and higher value traffic to their website

 
Email Marketing Campaign for CCTV Security System

Email Marketing Campaign for CCTV Security System

We used email marketing to create awareness of a new CCTV security system

 
Overseas Mortgage SEO / PPC / Content Campaign

Overseas Mortgage SEO / PPC / Content Campaign

We increased the number of leads / enquires for an overseas mortgage provider

 

 

Why Choose Us?

small tick

Our 100% on-time delivery record over the last 16 years, attention to detail and prompt service mean our clients choose us again and again and know their business is in safe hands. Read about our case studies

small tick

We speak in plain english and work very closely with business owners to make sure our web design and digital marketing help them grow and our software solutions do exactly what they want in the way they want

small tick

We supply clear and easy to interpret estimates which you agree to before we proceed

Meet Our Founder

Photo of Dr. Ashley T. Howes

You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science and worked at a leading marketing agency in Norwich. He analyses your specific needs and uses his many years of experience to advise on the best approach to help your business succeed


Photo of Dr. Ashley T. Howes

You will be working directly with the founder of our business - Dr Ashley T. Howes - who graduated from UEA with a Ph.D. in Computer Science and worked at a leading marketing agency in Norwich. He analyses your specific needs and uses his many years of experience to advise on the best approach to help your business succeed


 

Latest Blog Article


Using Data to Improve and Grow Your Business

Using Data to Improve and Grow Your Business

Companies which use data analytics to improve their business performance gain a better chance of growing

 
^ Go back to top of page