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Digital Marketing

Our approach

We use a carefully planned approach in our digital marketing to help your business.

During your digital marketing campaign, we go through several stages:

  • Strategy
    We work with you to determine the target market(s) for your services / products. This is vital as it informs the approach we use, the messaging and the platforms we select.

    For example: a local company targetting local businesses would typically require a different approach to a national company targetting national consumers. Or an e-commerce site targetting growth of sales of their products online would typically require a different approach to a business who provides offline services and is seeking warm leads to followup on.

  • Measure the Results
    Where possible, we track and measure the results of your digital marketing campaign so we can determine what works best

  • Refine and Improve
    We suggest improvements - both to the campaign and the messaging. For example, if we see lower than expected conversion rate, this may require changes to landing pages. In addition, A/B testing can help us to incremently improve conversion rate.

Our services include:

  • Reviewing your Current Digital Marketing Strategy
  • Search Engine Optimisation (SEO)
  • SEO Technical Audit
  • Paid Search Engine Marketing, e.g. Google Ads, Bing Ads
  • Content Marketing, e.g. blog articles to aid link building
  • Social Media Marketing, e.g. Facebook, LinkedIn
  • Paid Social Social Media Marketing, e.g. Facebook Ads, LinkedIn Ads
  • Email Marketing
  • Conversion Rate Optimisation (CRO)

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Since 2006 we have delivered over 100 projects on time. Read about our previous work